This will move us towards an even greater degree of precision in nutrient delivery with minimal antinutrient contamination. Needs are changing and customers now require a wide portfolio of products, along with expertise and related services, rather than expecting a singular solution in the form of one product or service. 

We therefore deliver tailored recommendations for poultry producers, whether this is in the form of enzymes, other additives, or services. For example, we are perhaps best known to many people for our enzymes – which play an important role in feed quality and effectiveness – but our non-enzyme categories now account for more than 20% of our company sales. 

Our core strategy of working in close conjunction with university and scientific boards, puts us in a unique position to offer a high level of support to our customers, as we can continually develop products and services that are built on a strong scientific foundation. New product development is an important factor not only to our business, but the industry as a whole, to continually improve and expand knowledge. However, understanding how to apply these products to build optimal feed strategies is equally as important to ensure customers see an increase in ROI. To do this, it’s important that they have access to the right services to continually monitor and analyse the strategies that are in place.